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d3 DUDAI DESIGN DISTRICT

d3 DUDAI DESIGN DISTRICT DUBAI, UAE Extant on one of the most vibrant crossroads of global culture, diversity and commerce, d3 is the first of its kind, a purpose-built complex spanning 15 acres designed to house and incubate both established and emerging brands and figures in fashion, design and luxury. The Goal As a business, retail and entertainment complex comprised of various and diverse entities, our objective was to define and promote d3 as a unique brand. Critical to this effort was creating a sense of authenticity relative to ‘traditional’ creative and artist communities, such as London’s Shoreditch or New York City’s Lower East Side. I developed a unique approach integrating visual design, brand and digital strategy, way finding and event marketing around a core visual and verbal brand aesthetic. The result was a powerfully simple, yet evocative brand that stood apart from the commercially driven initiatives saturating the Dubai skyline.

Project Roles
Creative Director
Company
Souter/Partners
Skills
Creative Direction
Media
Advertising, Brand Films, Brand Guidelines, Branded Content, Logos, Manifestos, Mood Boards, Presentations, Prototypes, Typography
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT
d3 DUDAI DESIGN DISTRICT