Founded in 1854, the Timex Group USA is an American manufacturer of timepieces and fashion accessories that, since the mid-20th century, has been synonymous with the concept of timepieces as fashion. The brand’s well-known motto, ‘Takes a licking and keeps on ticking,’ is a perfect representation the company’s position on the forefront of design and technology.
We revitalized the brand image for the TIMEX label of watches and timepiece accessories in order to capture a savvier, fashion-minded customer. Through high-level photography and aesthetic styling added to the existing brand mark, we gave rise to an overall image refresh that better represents both the current product offerings as well as the fall 2017 collection.
- Project Roles
- Art Director, Creative Director, Designer, Editor (Brand/Content), Type Designer
- Creative Direction
- Advertising, Brand Guidelines, Logos, Photographs
- Project Industries
- Advertising, Fashion, Lifestyle, Retail