LONDON - NEW YORK
COMMODITY is a modern take on personal and home fragrance. In an age defined by an overwhelming need to connect, COMMODITY provides a way to share what we treasure, experience, and enjoy through one of history’s most powerful modes: scent.
The name COMMODITY finesses the term ‘commodity’ into two distinct directions. The raw ingredients sourced from ecologically sound, sustainable communities of farmers and artisans around the world, as well as the core values of today’s socially-driven society: connection, self-expression, and individuality.
Define the brand strategy, and engineer positioning, primary and secondary packaging for current retail offerings as well as future initiatives, and supply marketing tools to reflect this complex ethos as well as embody the concept of ‘A way to express oneself without words.
- Project Roles
- Art Director, Creative Director, Designer, Product Designer, Type Designer
- Creative Direction
- Advertising, Brand Films, Brand Guidelines, Logos, Packaging, Photography, Squarespace Sites, Taglines, UX Designs, Websites
- Project Industries
- Advertising, B2B, Beauty, Health/Pharma, Lifestyle