TODD SNYDER, New York
Iowa native Todd Snyder makes effortless everyday luxuries for the modern gentleman. Blending Savile Row craftsmanship with a downtown New York aesthetic, the line is relaxed, refined and always impeccably tailored.
A strong proponent of American heritage design, Snyder launched the Todd Snyder + Champion label in partnership with the iconic athletic brand, and recently added a women’s collection. Snyder continues to collaborate with like-minded legacy brands including Timex, PF Flyers, Moscot, and Cole Haan.
The Goal, A refresh for the original brand identity system for Todd Snyder, highlighting the aesthetic of the past while incorporating functional elements for their growing portfolio of collaborations and in-house initiatives. The net result features a mark mostly indistinguishable from its predecessor but functionally and aesthetically superior - distilling down into photography, collateral and all branded materials.
- Project Roles
- Art Director, Creative Director, Designer
- Creative Direction
- Advertising, Logos, Mood Boards, Photography, Visual Designs, Websites
- Project Industries
- Advertising, Beauty, Fashion, Health/Pharma, International