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TODD SNYDER, New York

Iowa native Todd Snyder makes effortless everyday luxuries for the modern gentleman. Blending Savile Row craftsmanship with a downtown New York aesthetic, the line is relaxed, refined and always impeccably tailored. A strong proponent of American heritage design, Snyder launched the Todd Snyder + Champion label in partnership with the iconic athletic brand, and recently added a women’s collection. Snyder continues to collaborate with like-minded legacy brands including Timex, PF Flyers, Moscot, and Cole Haan. The Goal, A refresh for the original brand identity system for Todd Snyder, highlighting the aesthetic of the past while incorporating functional elements for their growing portfolio of collaborations and in-house initiatives. The net result features a mark mostly indistinguishable from its predecessor but functionally and aesthetically superior - distilling down into photography, collateral and all branded materials.

Project Roles
Art Director, Creative Director, Designer
Company
Souter/Partners
Skills
Creative Direction
Media
Advertising, Logos, Mood Boards, Photography, Visual Designs, Websites
Project Industries
Advertising, Beauty, Fashion, Health/Pharma, International
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York
TODD SNYDER, New York