Our challenge was to position Las Vegas as the leading resource for meetings and conventions while not undermining the brands equity as a leisure destination. I lead the campaigns creative direction and visual stories, designing the executions and brought in renowned photographer Jim Fiscus to shoot the campaign at Silvercup Studios in New York. We collaborated on the set-design and propping. Additionally, I sourced and directed the type designer to execute the header treatment per my sketches.
Art Director, Art Producer, Designer, Creative Director
Adobe InDesign, Art Buying, Conceptual, Creative Direction, Design, Integrated, Print