My primary role for the callawaygolf.com redesign was to collaborate with Callaway's Digital Creative Director to create a brand new online e-commerce experience for golf enthusiasts everywhere. We created an intuitive and immersive experience that enabled users to customize their favorite Callaway equipment. There was also an emphasis on accessing brand content throughout the site. This helped increase engagement and answer questions about high-end equipment.
Designer, Front-End Developer, UX/IA Designer
Design, E-Commerce, Front-End Development, Interaction, Low / High Fidelity Prototyping