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Callaway

My primary role for the callawaygolf.com redesign was to collaborate with Callaway's Digital Creative Director to create a brand new online e-commerce experience for golf enthusiasts everywhere. We created an intuitive and immersive experience that enabled users to customize their favorite Callaway equipment. There was also an emphasis on accessing brand content throughout the site. This helped increase engagement and answer questions about high-end equipment.

Project Roles
Designer, Front-End Developer, UX/IA Designer
Company
Callaway Golf
Skills
Design, E-Commerce, Front-End Development, Interaction, Low / High Fidelity Prototyping
Media
E-commerce Platforms, Interaction Designs, Product Designs, UI Design, UX Designs, Websites, Wireframes
Project Industries
Lifestyle, Sports
Callaway
Callaway
Callaway
Callaway