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John Lewis - Never Knowing Undersold

This spot, shot by Ringan Ledwidge, started as a seamless mashup-style track that stitched together iconic music from the last 60+ years. We then built scenes around the equally iconic technology that helped people listen to each track when it was first released. Licensing and editing were a bit of a nightmare as only certain songs worked together.

Project Roles
Copywriter
Company
adam&eveDDB
Skills
Copywriting
Media
Commercials - Broadcast
John Lewis - Never Knowing Undersold