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Ralph Lauren | Polo Red Extreme Launch Event

To celebrate the launch of the new Polo Red Extreme fragrance and its new campaign faces, Luke Bracey and Kenneth Guidroz, we partnered with Ralph Lauren Fragrances and L’Oreal to host an exclusive launch event in New York City.  Inspired by the fragrance’s passion for racing and the qualities of speed, adrenaline and seduction, we custom designed an immersive experience with extreme sensations that spoke to the thrill-seeking man. 

Project Roles
Copywriter, Strategist
Company
L'Oréal
Skills
Copywriting, Creative Strategy, Strategy
Media
Events
Project Industries
Beauty
Ralph Lauren | Polo Red Extreme Launch Event
Ralph Lauren | Polo Red Extreme Launch Event
Ralph Lauren | Polo Red Extreme Launch Event
Ralph Lauren | Polo Red Extreme Launch Event
Ralph Lauren | Polo Red Extreme Launch Event
Ralph Lauren | Polo Red Extreme Launch Event