Ralph Lauren | Polo Red Extreme Launch Event
To celebrate the launch of the new Polo Red Extreme fragrance and its new campaign faces, Luke Bracey and Kenneth Guidroz, we partnered with Ralph Lauren Fragrances and L’Oreal to host an exclusive launch event in New York City.
Inspired by the fragrance’s passion for racing and the qualities of speed, adrenaline and seduction, we custom designed an immersive experience with extreme sensations that spoke to the thrill-seeking man.
- Project Roles
- Copywriter, Strategist
- Copywriting, Creative Strategy, Strategy
- Project Industries