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Folgers 1850 | Bold Studio

To celebrate the launch of The Folger Coffee Company’s newest brand, 1850, we planned, developed and executed the brand’s official launch event and go-to-market experiential strategy — Bold Studio. Co-hosted by Alexis Ohanian, co-founder of Reddit, Bold Studio introduced the new 1850 to press and media in a way that brought to life the brand’s ‘Bold Pioneer’ campaign and 1850 ethos through an immersive, incubator-style experience.  Guests enjoyed a ‘Bold’ adventure in four vignettes inspired by each of the different coffee roasts, a thought leadership panel, live coffee art and speciality cocktails made with the exclusive 1850 cold brew.

Project Roles
Copywriter, Strategist
Company
Folgers Coffee
Skills
Copywriting, Creative Strategy, Strategy
Media
Events
Project Industries
Beverage, Packaged Goods
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio
Folgers 1850 | Bold Studio