Kit Kat Chunky Double Caramel
Brief: Launching the new Kit Kat Chunky Double Caramel, a chocolate with 2 different sides of caramel, a crunchy one and a smooth one.
Approach: The name of the product was misleading, we needed to bring to life the main feature of the product (2 different types of caramel in one bar) in a memorable way.
Idea: Double Act, the life of a splactor. Embodying the main product feature of the Chunky Double Caramel, we gave life to a character whose talent is to play two character at ones... whatever the characters.
- Project Roles
- JWT London
- Brand Strategy, Creative Strategy, Media Strategy, Social Media Strategy
- Social Media Content, Viral Films
- Project Industries
- Packaged Goods