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The North Face - New Explorers

We were asked to bring the spirit of 'Never Stop Exploring' to the city. This led to the launch of a city-focused experiential-led platform called 'New Explorers,' spotlighting the people, places, products, and spaces that fuel exploration as a mindset. Each New Explorers activation doubled as an exclusive product and performance drop, where we paired up a curious and courageous cultural voice/artist with an accompanying LTE/capsule product collection. Each chapter of the New Explorers story — which featured curious and courageous icons-in-the-making like Pi’erre Bourne, Princess Nokia, and 070 Shake — was told and captured through snackable social films and wheatpasting to earned editorial coverage.

Project Roles
Strategist
Company
The North Face
Skills
Brand Strategy, Content Strategy, Creative Strategy, Experiential
Media
Brand Films, Branded Content, Installations
Project Industries
Fashion, Lifestyle
The North Face - New Explorers
The North Face - New Explorers
The North Face - New Explorers
The North Face - New Explorers
Collaborators