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Apple x Vanity Fair x Star Wars: The Force Awakens

We were tasked with celebrating the arrival of all things Star Wars: The Force Awakens - namely the film, soundtrack, and behind-the-scenes Vanity Fair article - to Apple iTunes (music, news, and iTunes movies). To do this, we created the first cohesive brand story that demonstrates Apple’s commitment to the art of movies, power of news, and best of music respectively across its News, iTunes movies, and Music products. In doing so, we sought to transform Apple from not only being the world's greatest hardware and technology company, but also offering the the best ways to consume film, news, and music.

Project Roles
Strategist
Company
Sid Lee
Skills
Brand Strategy, Print
Media
Billboards, Magazines
Project Industries
Media
Apple x Vanity Fair x Star Wars: The Force Awakens
Apple x Vanity Fair x Star Wars: The Force Awakens
Apple x Vanity Fair x Star Wars: The Force Awakens
Collaborators