Dicks Sporting Goods - Calia by Carrie Underwood

Our goal was to make a series of fast tempo videos with Carrie Underwood during her Cry Pretty tour. We showed our she didn’t let the hustle of her personal life and career stop her from dedicating time to her physical health, and how she works in a workout. I was a ACD Art Director on this campaign. We produced a :30 online video and several :06 Social videos