POPSUGAR Playground 2018

Design Director. Concept of look + feel (in the space as well as marketing) and consumer journey through the space. A next generation festival for all! Celebrating all sides of the modern real woman. A two day festival that saw over 10,000 POPSUGAR fans in a 100sq ft. space, who came out to play with us - all weekend long. Shopped over 125 brands, listened to 80 incredible panelists and drove over 2.5b press impressions. #popsugarplayground

Project Roles
Art Director, Creative Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Design, Experiential, Visual Development
Brand Identity, Branding
Project Industries
Entertainment, Lifestyle, Media
POPSUGAR Playground 2018
POPSUGAR Playground 2018
POPSUGAR Playground 2018