Design Director. Concept of look + feel (in the space as well as marketing) and consumer journey through the space.
A next generation festival for all! Celebrating all sides of the modern real woman. A two day festival that saw over 10,000 POPSUGAR fans in a 100sq ft. space, who came out to play with us - all weekend long. Shopped over 125 brands, listened to 80 incredible panelists and drove over 2.5b press impressions. #popsugarplayground
Art Director, Creative Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Design, Experiential, Visual Development