Produced as a step in the orientation process for the University of Miami's Sylvester Comprehensive Cancer Center, patients learn that the first day of treatment can be a little less scary when you know what to expect.
Art Director, Copywriter
M&C Saatchi LA
Art Direction, Copywriting, Research, Storyboarding
3D Animations, Cartoons, Customer Journey Map, Illustrations, User Journeys, Websites