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Function of Beauty

This direct-to-consumer's first ever advertising campaign - from 140 foot wall in Grand Central and a New York City subway takeover to their first ever TV commercials (and a years worth of social content!) I produced this campaign direct-to-brand with a very small team (marketing department, creative director and myself)

Project Roles
Art Producer, Content Producer, Executive Producer, Line Producer, Post Producer
Company
Function of Beauty
Skills
Commercial, Outdoor, Social, Stop Motion, TV
Media
Advertising, Commercials - Broadcast, Photographs
Project Industries
Beauty, Packaged Goods, Startups
Function of Beauty
Function of Beauty
Function of Beauty
Function of Beauty
Function of Beauty
Function of Beauty
Function of Beauty
Function of Beauty