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MotorTrend Tentpole

MotorTrend approached our agency to expand their digital footprint and audience reach, which typically skews older and male. We cooked up some eye-catching banners, delivered culturally-relevant memes, parody posters, and animated videos to promote MotorTrend as the premier destination for more than just garage rats. We repositioned the channel as an inclusive content platform that showcased the wide variety of media offerings provided through one common viewpoint: the windshield.

Project Roles
Art Director
Company
Motortrend
Skills
Adobe Illustrator, Adobe Photoshop, After Effects
Media
Advertising
Project Industries
Advertising
MotorTrend Tentpole
MotorTrend Tentpole
MotorTrend Tentpole
Collaborators