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Refinery29 for Google Play Games

In response to Google’s RFP for Play, R29 addressed negative of perception and barrier to entry for women gamers to drive adoption and engagement for the product. Led consumer research, campaign positioning and planning. Wrote winning proposal and led client presentations through revisions and campaign kick-off.

Project Roles
Content Strategist, Strategist
Company
Refinery29
Skills
Brand Strategy, Content Strategy
Media
Branded Content, Mobile Apps, Social Media Content
Project Industries
Advertising, Media, Technology
Refinery29 for Google Play Games