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Marriott International | The Collection Club @ NYU Investment Conference

As one of Marriott International’s agency partners, the brand tapped us to create an activation during NYU’s International Investment Conference that would showcase Marriott as the industry’s most powerful independent hotel platform. To do this, we transformed a nearby restaurant into ‘The Collection Club,’ showcasing The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio brands through immersive experiences and on-site programming. During the day, the space hosted meetings for conference attendees and investors, while at night general attendees and VIPs were invited to an evening reception. Four unique rooms were designed to showcase each brand, their consumer messaging campaigns and loyalty programs: - The Luxury Collection was represented with a nod to its Southwest properties, complete with a display of cactus plants - A vertical garden featured a custom topiary shaped into the slogan "Live Your Now" to showcase the Tribute Portfolio - The Autograph Collection room included an accent wall with the brand promise and images of several properties - The entryway served as a culmination of all of the brands and displayed different Marriott statistics on the mirrors surrounding a wine room

Project Roles
Copywriter, Strategist
Skills
Brand Strategy, Copywriting, Creative Direction, Creative Strategy
Media
Events
Project Industries
Travel/Tourism
Marriott International | The Collection Club @ NYU Investment Conference
Marriott International | The Collection Club @ NYU Investment Conference
Marriott International | The Collection Club @ NYU Investment Conference
Marriott International | The Collection Club @ NYU Investment Conference
Marriott International | The Collection Club @ NYU Investment Conference
Marriott International | The Collection Club @ NYU Investment Conference
Marriott International | The Collection Club @ NYU Investment Conference