Workhorse Industries

The delightful moments of destruction, dirt, and debris that make every project a blast… literally. Just like demolition itself, the brand reshapes the old to make way for something new. Our visual system pulls complementary high-vis colors from the world of demolition and uses an illustration style inspired by the Golden Age of animation to create a surreal world that brings joy to demolition projects of any size. Similarly, our voice puts a modern twist on old-school campiness and cadence to make every line a happy one. All to create a brand that celebrates the people—and attitude—that make Workhorse so delightful. Whatever your project, whatever the size, whatever it takes—Workhorse is “Happy to demolish that.”