USPS Delivers is the B2B content marketing arm of the United States Postal Service. As a senior content copywriter for the Delivers team, I built concepts with strategists, art directors, technologists and UX designers, then wrote copy for articles, white papers, infographics, interactive tools, web experiences, and more. The site has generated $30 billion+ in revenue for USPS, has a lead-gen rate 1,100% higher than their average methods, and increased brand perception of USPS as a B2B partner by 37.5%.
- Project Roles
- Copywriter, Editor (Copy), Writer
- Conceptual, Content Strategy, Content Writing, Creative Direction, Creative Research, Creative Strategy, Editing
- Editorial Writings
- Project Industries
- Advertising, B2B