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Creating the World of Ruby Hibiscus Water

I led the strategy, messaging, and naming for Ruby, a new sugar-free hibiscus water that is both healthy and delicious. Throughout a year-long creative process with an ambitious focus on competitive positioning — in close collaboration with the founder Noah Wunsch, and Talmor&Talmor founder Morey Talmor — we devised a world for Ruby that puts the fun in functional. We wanted to ask: what ever happened to the delight of the tasty drink you can enjoy daily? And what happens when that snackable joy is re-imagined for a wellness-conscious era? ////// Design identity by https://andtalmor.com /////

Project Roles
Copywriter, Strategist, Creative Director
Company
Ruby
Skills
Brand Strategy, Copywriting, Creative Strategy
Media
Brand Guidelines
Project Industries
Beverage
Creating the World of Ruby Hibiscus Water
Creating the World of Ruby Hibiscus Water
Creating the World of Ruby Hibiscus Water
Creating the World of Ruby Hibiscus Water
Creating the World of Ruby Hibiscus Water
Creating the World of Ruby Hibiscus Water
Creating the World of Ruby Hibiscus Water
Creating the World of Ruby Hibiscus Water