Creating the World of Ruby Hibiscus Water
I led the strategy, messaging, and naming for Ruby, a new sugar-free hibiscus water that is both healthy and delicious. Throughout a year-long creative process with an ambitious focus on competitive positioning — in close collaboration with the founder Noah Wunsch, and Talmor&Talmor founder Morey Talmor — we devised a world for Ruby that puts the fun in functional. We wanted to ask: what ever happened to the delight of the tasty drink you can enjoy daily? And what happens when that snackable joy is re-imagined for a wellness-conscious era?
Design identity by https://andtalmor.com /////
- Project Roles
- Copywriter, Strategist, Creative Director
- Brand Strategy, Copywriting, Creative Strategy
- Brand Guidelines
- Project Industries