ARKEMA Brand identity

Only 5 years after its spin-off, existing as a chemicals company with strong financial results and expansion across the world, Arkema leaders were questioning wether its identity and brand system was reflecting its ambition for the years to come. Is it the right time to change? Should we follow the incremental way or choose a more radical one? Our conviction was that, as many great companies in the early stages, Arkema changed a lot and for the better, so should its identity. The logo illustrated the brand name derived from Arkhê (origin) and Alkemia (chemistry). while the K letter was an emphasis on the brand core message - the future of the chemicals industry is in-novative, rooted and edgy.

Project Roles
Brand Management, Brand Strategy
Brand Guidelines, Brand Identity
Project Industries
ARKEMA Brand identity