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Lenovo France Public Relations

"Turn the current Lenovo and its brand into the next leader & love brand in tech". This simple but strategic stake immediately inspired us a key sentence from André Gide's literary work, Les Nourritures Terrestres: "Dare to Become Who You Are". In fact, in the French media landscape, the multinational tech company was considered as one among the many, a manufacturer from China, a patchwork of product brands. The overall PR strategy and creative tactics intended to move these perceptions by revealing who the company was through everything it did - a game changer in technology, a global business making diversity one its greatest strengths, a multiple product and service company.

Project Roles
Strategist
Company
lenovo
Skills
Brand Strategy, Consulting
Media
Articles, Corporate Events, Social Media Content
Project Industries
Technology
Lenovo France Public Relations
Lenovo France Public Relations