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Lenovo France Incentive

Engage their 3000 partners around Lenovo ThinkShield cybersecurity products, that was Lenovo's simple brief and to which we responded by creating a strong and fun concept. The ThinkShielders League was brought to life by the pencil strokes of the agency’s creatives, avid manga fans. An online shopping challenge platform and a digital escape game continued to immerse participants in the manga universe. Then came the award time with a unique 5-day trip to Japan for the top winners.

Project Roles
Editor (Brand/Content), Strategist
Company
Lenovo France
Skills
Copywriting, Creative Strategy
Media
Events
Project Industries
Technology
Lenovo France Incentive
Lenovo France Incentive
Lenovo France Incentive