As the COVID-19 crisis continues to disrupt the nation, the music industry is facing one of the biggest setbacks in its history. Realizing that 90% of independent music venues across the country are in danger of closing permanently, The FADER partnered with This T-Shirt - a relief platform founded by Dylan Hattem and Cassandra Aaron of DS Projects – to create the #SaveOurStages Collection, a charitable merch initiative benefitting independent venues and the National Independent Venue Association.
With love to both companies’ hometown of New York City, the first drop of the collection spotlighted independent venues across Brooklyn and Manhattan and the impact they hold within their communities. The second drop raised awareness for independent venues in LA.
- Project Roles
- Project Manager, Strategist
- The FADER / Cornerstone
- Brand Strategy, Project Management, Social Media Strategy
- Apparel, Branding, Short Films, Social Media Content, Social Media Copy
- Project Industries