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RENT: Seasons of Love

To help promote the Fox live broadcast version of RENT: The Musical, we created a music video centered around the iconic song "Seasons of Love" that paid tribute to it's loyal "Rent Heads". We designed a piece which sought to capture the essence of the original RENT branding, and then build upon it. We sent out an open call to fans to submit themselves singing the song, and then weaved in strong typography that highlighted key lyrics, and bold brand colors into the final edit. The final pieces pulled in 360,000 views on YouTube.

Project Roles
Creative Director, Director
Company
Jam3
Skills
Creative Direction, Directing, Storyboarding
Media
2D Animations, Motion Graphics, Music, Music Videos, Typography
Project Industries
Entertainment, Music
RENT: Seasons of Love
RENT: Seasons of Love
RENT: Seasons of Love
RENT: Seasons of Love
RENT: Seasons of Love
RENT: Seasons of Love