Nike | Come Thru

Nike's first long form new series brings together game-changing Black women for real talk about real issues. I creative directed the concept and project. The series from Nike aims to amplify a unique alchemy of perspectives of and for Black women. This was a project born from necessity and accessibility; one that gave us the chance to recruit and work with talented Black creatives from across the country and build a space for the younger generation to hear directly from their peers and their icons, alike.

Project Roles
Conscious Minds
Conceptual, Content Strategy, Copywriting, Creative Direction, Creative Strategy
Brand Films, Branded Content
Project Industries
Advertising, Media
Nike | Come Thru