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Digital Landscape Redesign

This account started off small with the team being awarded the redesign of both the physician and customer portal sites. Both projects were more of an exercise in producing simple taxonomy, great information architecture and leveraging smart technology to create a clean, intuitive and responsive user interface. Cigna Health was so impressed with this work, that they awarded the team the redesign of the corporate web site. Working in tandem with Cigna's internal brand and marketing team, we created a concept with a focus centered around the customer and their experiences with Cigna Health. This concept positioned Cigna Health in a much different light within the crowded health insurance industry.

Project Roles
Art Director, Creative Director, Designer
Company
Cigna
Skills
Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Experience Design, Information Architecture, New Business, Storyboarding
Media
Brand Films, UX Designs, Visual Designs, Websites
Project Industries
Health/Pharma
Digital Landscape Redesign
Digital Landscape Redesign
Digital Landscape Redesign