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TRIM Wines Brand Refresh

I worked with a partner on Brand Strategy and provided label design and packaging design. The challenge: How might we leverage the brand presence TRIM already has to build out a more robust brand story that connects with consumers as well as distributors without disrupting its visual identity?

Project Roles
Creative Director, Designer, Strategist
Company
TRIM Wines
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Copywriting, Creative Research, Design, Mixed-method Research, Research
Media
Brand Guidelines, Branding, Packaging, Roadmaps
Project Industries
Wine/Spirits
TRIM Wines Brand Refresh