Reach Digital Brand Strategy

Reach Digital was getting high traffic on their website but seeing low conversion. They wanted to scale. I did a deep dive workshop with the owner, Archit, to uncover more about his ideal client and his brand. We learned why Archit does what he does. We learned that his ideal client is razor sharp, willing to roll up their sleeves, and super passionate. And, we learned that his clients have often been burned by agencies in the past. I created some communication tools for Archit, including his "why," his "one-liner," his tagline, elevator pitch, customer empathy statement, and customer portrait, along with some key messaging. After working with me, Reach Digital saw their conversion rate go up by 34% and bounce rate down by 15%. See details in the link below.

Project Roles
Reach Digital
Brand Strategy, Copywriting, Mixed-method Research, Roadmapping
Project Industries
Reach Digital Brand Strategy