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Serious Face

Work done under Serious Studio. I was the project lead and creative director, dabbling in copywriting and styling as well. What began as an inside joke among colleagues at work quickly escalated into a full-blown project for April Fools. To make the entire brand more convincing we staged a photoshoot and even developed prototype packaging. While it may have been just a pigment of our imagination, it was a project that gave us a lot of space for creativity.

Project Roles
Content Producer, Creative Director, Project Manager
Company
Serious Studio
Skills
Content Strategy, Copywriting, Creative Direction, Digital Photography, Styling
Media
Branded Content, Packaging, Photography
Serious Face
Serious Face
Serious Face
Serious Face
Serious Face
Serious Face
Serious Face