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Grove Collaborative "Beyond Plastic"

Alongside the announcement that Grove Collaborative was committed to being 100% plastic-free by 2025, we launched a line of plastic-free home care essentials and, for it, created the “Beyond Plastic” branding and narrative to represent the company’s commitment and signify the products that fulfilled that goal. “Beyond Plastic” became Grove’s shorthand for its plastic-free initiative.

Project Roles
Copywriter, Strategist
Skills
Brand Strategy, Copywriting, Packaging Design
Media
Branding, Campaigns
Project Industries
Lifestyle, Packaged Goods
Grove Collaborative "Beyond Plastic"
Grove Collaborative "Beyond Plastic"
Grove Collaborative "Beyond Plastic"