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BRAND IDENTITY DESIGN Refresh Campaign

Starting in March of 2021 we began the process of a major rebranding design campaign for Meissner CRES, formally known as Meissner-Jacquét, the number one and largest third-party property management company in San Diego for almost 30 years . Their new identity reflects the company’s growth and progression from a single-service entity into a full-service enterprise to move the brand forward with a new image and client-centered, integrated service approach. The founding partner to Tim Meissner, Jerry Jacquét, retired six years ago (hence the name change) and Meissner has since evolved to offer new and expanded services with the need for a new brand identity image. The Brand Identity Workshop we conducted helped form this brand transition into modern and refined visuals that best represent the multi-dimensional professional services Meissner offers for the real estate management industry. The logo mark/icon we created is an abstract building showcasing the various levels of the new and expanded services Meissner offers. It has shapes inside a shape (dimensions) and can be interpreted as a 3D cube with rooms. The colors and fonts were updated to a more fresh and sophisticated style in order to stay relevant with the changing times. The new logo and branding was applied to just about anything a whole rebrand campaign would require, which took about 6 months.

Project Roles
Designer
Company
Meissner Commercial Real Estate Services
Skills
Brand Strategy, Design, Design Strategy
Media
Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Real Estate
BRAND IDENTITY DESIGN Refresh Campaign
BRAND IDENTITY DESIGN Refresh Campaign
BRAND IDENTITY DESIGN Refresh Campaign
BRAND IDENTITY DESIGN Refresh Campaign
BRAND IDENTITY DESIGN Refresh Campaign
BRAND IDENTITY DESIGN Refresh Campaign
BRAND IDENTITY DESIGN Refresh Campaign