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Conoco Social Media

A straightforward brand message about driving delivered in an unusually unusual way — The Conoco tagline might be the most blatant call-to-action in all of fuel advertising: “Choose Go.” When you combine that underlying imperative with a target audience made up of internet-dwelling 18-to-24 year-olds, you get professional shitposting, partnerships with unique creators and data-driven anime posts. It’s all here, and it’s all carefully designed to keep our followers choosing to Choose Go.

Project Roles
Creative Director
Company
Carmichael Lynch
Skills
Creative Direction
Media
Social Media Content
Project Industries
Travel/Tourism
Conoco Social Media
Conoco Social Media
Conoco Social Media
Conoco Social Media
Conoco Social Media
Conoco Social Media
Conoco Social Media