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HARIBO Chewy Channel
In a cultural landscape dominated by streaming platforms and short attention spans, how does an iconic candy brand like HARIBO break into the entertainment biz? By creating bite-sized micro-bingable content that’s just as satisfying as their gummis. Introducing the HARIBO Chewy Channel, the world's first Gummi Entertainment Network. Each month (for over 2 years), we dropped a new Chewy Channel Original, starring HARIBO’s ensemble cast of edible gummi characters in over twenty 1 minute long series. All shot vertically, for maximum IGTV bingeability.
- Project Roles
- Art Director, Creative Director
- Company
- Barkley
- Skills
- Art Direction, Conceptual, Creative Direction, Design, Post-Production, Sound Design
- Media
- Social Media Content
- Project Industries
- Packaged Goods
