HARIBO Chewy Channel

In a cultural landscape dominated by streaming platforms and short attention spans, how does an iconic candy brand like HARIBO break into the entertainment biz? By creating bite-sized micro-bingable content that’s just as satisfying as their gummis. Introducing the HARIBO Chewy Channel, the world's first Gummi Entertainment Network. Each month (for over 2 years), we dropped a new Chewy Channel Original, starring HARIBO’s ensemble cast of edible gummi characters in over twenty 1 minute long series. All shot vertically, for maximum IGTV bingeability.

Project Roles
Art Director, Creative Director
Art Direction, Conceptual, Creative Direction, Design, Post-Production, Sound Design
Social Media Content
Project Industries
Packaged Goods
HARIBO Chewy Channel