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using design to drive behaviors & increase sales

when at&t launched the new internet pricing structure "straight forward pricing" the launch was a little rough. agents had difficulty highlighting value instead of focusing on price. this tool was created to drive behaviors and highlight value to users instead of focusing on price & creating a better experience overall.

Project Roles
Product Designer, Project Manager, UX/IA Designer
Company
AT&T
Skills
Creative Research, Design, Design Strategy, Figma, Product Development, Project Management, User Interviews, User Research
Media
Product Designs
Project Industries
Technology
using design to drive behaviors & increase sales