Lysol: Protect Like a Mother

When it comes to protecting their kids, moms are a force to be reckoned with. It’s true in the animal kingdom, and in our own. So when Lysol wanted to stand for more than just killing germs, we tapped in to a mother’s instinct to protect. We developed a fully integrated Mother’s Day campaign – featuring film, social and an interactive exhibit beneath the Brooklyn Bridge – celebrating a different side of motherhood. The side that will rip your face off if you mess with her kids. AWARDS: Cannes Lions – Shortlist Cannes Lions – Shortlist Effie Awards – Bronze CREDITS: Chief Creative Officer: Tom Murphy Creative Director: Erin Wendel Creative Director: Lauren McCrindle Senior Art Director: Jesse Yowell Senior Copywriter: Dan Colburn Senior Designer: Ethan Buller Designer: Shelby Hipol

Project Roles
Copywriter, Writer
Conceptual, Content Writing, Copywriting
Installations, Scripted TV
Project Industries
Packaged Goods
Lysol: Protect Like a Mother