The Lost Class

2 x D&AD Black Pencil Winner Titanium Cannes Lion EMMY Nomination Idea of the Year - OneShow, ACD, Clios 11 x Grand Prix 52 x Gold Firearms are the leading cause of death for kids in America. This year, 3,044 members of the high school class of 2021 didn’t graduate because they were killed by a gun. So we held a graduation ceremony for this Lost Class and invited David Keene, former NRA President, and John Lott, author of More Guns, Less Crime, to deliver the commencement speech. While they thought they were attending a dress rehearsal for a real graduation, they were actually speaking to the students who would never get the chance to cross the stage because of the work of these pro-gun activists.

Project Roles
Creative Director
Leo Burnett
Experimental Films
Project Industries
The Lost Class